HP ALL-IN PLAN
Metajive, 2024
"We revolutionized HP's printing experience with the launch of the All-in-One Plan, a groundbreaking subscription service. By crafting a distinct brand identity and driving a comprehensive strategy, we transformed a complex product into a consumer sensation.
Project Scope:
Strategy
Internal/Executive Comms
Branding
Copywriting
UX Design
UI Design
Interaction Design
Icon Development
3D Illustration
Animation
Optimization
Campaign Playbook
Channel Marketing
Advertising
"We revolutionized HP's printing experience with the launch of the All-in-One Plan, a groundbreaking subscription service. By crafting a distinct brand identity and driving a comprehensive strategy, we transformed a complex product into a consumer sensation.
Project Scope:
Strategy
Internal/Executive Comms
Branding
Copywriting
UX Design
UI Design
Interaction Design
Icon Development
3D Illustration
Animation
Optimization
Campaign Playbook
Channel Marketing
Advertising
Addressing core customer pain points, we developed captivating 3D animations and strategic partner guides, igniting unprecedented customer engagement. Our animation, praised for its 'world-class' quality, led to expanded marketing partnerships.
Through close collaboration, we engineered an intuitive, cross-platform digital experience, leveraging advanced animation techniques to set a new standard for HP's future projects.
The result? HP's fastest-selling subscription product, a surge in conversions, and client acclaim. We didn't just launch a product; we delivered a paradigm shift in printing.
Motion Graphics by Autumn Line
CG by Transparent House
