HP ALL-IN PLAN
Metajive, 2024
We shook up HP’s printing game with the launch of the All-in-One Plan, a subscription that totally changes how people print. By creating a unique brand identity and rolling out a smart, all-in strategy resulting in authentic consumer delight.
Project Scope:
Strategy
Internal/Executive Comms
Branding
Copywriting
UX Design
UI Design
Interaction Design
Icon Development
3D Illustration
Animation
Optimization
Campaign Playbook
Channel Marketing
Advertising
We shook up HP’s printing game with the launch of the All-in-One Plan, a subscription that totally changes how people print. By creating a unique brand identity and rolling out a smart, all-in strategy resulting in authentic consumer delight.
Project Scope:
Strategy
Internal/Executive Comms
Branding
Copywriting
UX Design
UI Design
Interaction Design
Icon Development
3D Illustration
Animation
Optimization
Campaign Playbook
Channel Marketing
Advertising
We tackled core customer pain points head-on, creating eye-catching 3D animations and an intuitive product comparison UX that drove a significant share of traffic from our marketing pages into the subscription flow. Our work earned high marks from the HP executive team, who called it "world-class" and said it "set a new bar for digital marketing," paving the way for bigger marketing partnerships with HP.
Collaborating closely with the client, we built an intuitive, cross-platform digital experience and used engaging animations to bring the product to life in a clear, compelling way.
The outcome? HP’s fastest-selling subscription ever, a major win for the marketing team, and rave reviews from HP leadership. This wasn’t just a product launch—it was a total game-changer for printing.
Motion Graphics by Autumn Line
CG by Transparent House
