HP ALL-IN PLAN


 Metajive, 2024 

HP's All-in-One Plan is a big deal! It's a new monthly service, not a new printer, offering everything you need for printing without the hassle of buying and maintaining one. To make this clear, we created a unique brand identity for the plan,separate from the HP rebrand.

This project was a significant new approach to HP's products. As a result, we helped the client with extensive executive and internal communications efforts. I worked closely with our fantastic client team to help develop strategies and craft executive presentations for everything from the product story to optimization strategies. 

Project Scope:
Strategy
Internal/Executive Comms
Branding
Copywriting
UX Design

UI Design
Interaction Design
Icon Development
3D Illustration
Animation
Optimization
Campaign Playbook
Channel Marketing
Advertising



HP identified common frustrations (like shopping for the right one) and offered a clear solution: the All-in-One Plan. We developed a new All-In Plan brand and engaging 3D animations, to explain the service's benefits and compel customers to subscribe. We also created a guide for partners to ensure consistent messaging across all channels.

Our animation work, executed with the help of partners Transparent House and Autumnline, exceeded client expectations for the All-In Plan web and led to them turning to us for channel marketing and advertising campaign work.

By working closely with HP's team, we built a smooth and innovative digital experience for the All-in-One Plan. This user-friendly experience across devices (desktop, tablet, mobile) utilized cutting-edge tech (like frame-by-frame animation) and set the stage for HP to streamline future projects by reusing key components.

Our close collaboration with HP on the All-in-One Plan led to something amazing! HP loved our work (calling it "world-class" and their "best ever") and consumers did too, making it HP's fastest-selling subscription product. The website saw a massive jump in conversions and user engagement. This success proves the value of the All-in-One Plan and our creative approach.



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