HP ALL-IN PLAN


 Metajive, 2024 

We shook up HP’s printing game with the launch of the All-in-One Plan, a subscription that totally changes how people print. By creating a unique brand identity and rolling out a smart, all-in strategy resulting in authentic consumer delight.

Project Scope:
Strategy
Internal/Executive Comms
Branding
Copywriting
UX Design

UI Design
Interaction Design
Icon Development
3D Illustration
Animation
Optimization
Campaign Playbook
Channel Marketing
Advertising



We tackled core customer pain points head-on, creating eye-catching 3D animations and an intuitive product comparison UX that drove a significant share of traffic from our marketing pages into the subscription flow. Our work earned high marks from the HP executive team, who called it "world-class" and said it "set a new bar for digital marketing," paving the way for bigger marketing partnerships with HP.

Collaborating closely with the client, we built an intuitive, cross-platform digital experience and used engaging animations to bring the product to life in a clear, compelling way.

The outcome? HP’s fastest-selling subscription ever, a major win for the marketing team, and rave reviews from HP leadership. This wasn’t just a product launch—it was a total game-changer for printing.


Motion Graphics by Autumn Line
CG by Transparent House



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