ALTERRA MT CO
Metajive, 2025
We gave Alterra a site and brand refresh that finally feels like them—not just the Ikon Pass team anymore. They wanted people to see what sets their mountain experiences apart, and we were brought in to help make it real. Right away, it just made sense.
Project Scope:
UX Design
UI Design
Design Systems
Interaction Design
CMS
Responsive Development
We gave Alterra a site and brand refresh that finally feels like them—not just the Ikon Pass team anymore. They wanted people to see what sets their mountain experiences apart, and we were brought in to help make it real. Right away, it just made sense.
Project Scope:
UX Design
UI Design
Design Systems
Interaction Design
CMS
Responsive Development
We worked right alongside Jared and his team to move the brand away from just extreme sports and more toward something that actually felt like their purpose: connecting people to the mountains, no matter who you are. We tried to keep things simple and practical—lots of check-ins, clear process, everyone pulling in the same direction.
Working with Leo Rebello, our Design Director, we teamed up with the Alterra marketing crew to refine and evolve their brand identity as we built out the web experience. They already had strong fundamentals, and we helped add to the system—bringing more depth and elevating the look. We stuck with solid photography and easy-to-follow layouts, just focusing on what would actually make someone want to get outside. Nothing fancy—just honest, practical storytelling and info that helps bring in new resorts and employees.
