METAJIVE
APPLIED AI
Metajive, 2026
When we set out to redesign the Metajive site, we knew the Applied AI section couldn’t just blend in. It needed to feel right at home with the rest of the site, but it also had to offer its own creative spark — something that made people stop and actually feel what’s possible.
I led the creative direction for our Applied AI page, teaming up with Creative Director Rob Hutti. We landed on a portal-based visual metaphor: each portal as a gateway into a core capability — Systems & Operations, Workforce Enablement, Customer Experience, Custom Agents, and Generative Creative. The structure stays consistent, but every portal opens into a different world, each one with its own visual language.
Project Scope:
Creative Strategy
Concepting
Design
Cenerative AI
Motion Graphics
Tools:
Midjourney
Hugging Face
Photoshop
Google Flow
After Effects
When we set out to redesign the Metajive site, we knew the Applied AI section couldn’t just blend in. It needed to feel right at home with the rest of the site, but it also had to offer its own creative spark — something that made people stop and actually feel what’s possible.
I led the creative direction for our Applied AI page, teaming up with Creative Director Rob Hutti. We landed on a portal-based visual metaphor: each portal as a gateway into a core capability — Systems & Operations, Workforce Enablement, Customer Experience, Custom Agents, and Generative Creative. The structure stays consistent, but every portal opens into a different world, each one with its own visual language.
Project Scope:
Creative Strategy
Concepting
Design
Cenerative AI
Motion Graphics
Tools:
Midjourney
Hugging Face
Photoshop
Google Flow
After Effects
Here’s where it got interesting. We wanted those portals to flow into each other — cross-fading as you scroll, almost like moving between rooms in one continuous space. Getting AI to generate unique worlds that still played by the same geometric rules wasn’t easy. The trick was building a layered process: first, we locked the portal frame’s geometry and lighting, then used Hugging Face to generate depth maps to keep our compositions steady. From there, we masked everything in Photoshop so Midjourney could only generate within the frame. Animating the transitions? That took Google Flow and a lot of compositing in After Effects.
Throughout the project, we focused on one thing: let each tool do what it does best, and don’t expect AI to finish the job on its own. AI sped up exploration and helped us pressure-test ideas, but the final creative always came down to human intuition and hands-on polish. That extra 25% — the details, the finishing, the storytelling — that’s what made the work memorable, and it’s a workflow we now use for client projects, too. The result: faster visualization, sharper concepts, and finished creative that doesn’t just check the box.
If there’s one thing I’ve learned, it’s this: AI can open doors, but it’s our job to decide what’s on the other side.
