AI didn’t exactly tiptoe in and ask permission. One day it was just there – sometimes sharp, sometimes rough around the edges, but always shaking things up. Suddenly, people were talking in absolutes: either AI was going to take over creative work completely, or it was just going to flood the internet with forgettable, low-effort content. Neither take really gets it.
What matters most now is creative perspective. That’s what sets the work apart. AI is just another tool in the kit. If you know how to use it, it opens up new possibilities. If you don’t, well, the results speak for themselves.
The work we did for this page is a case in point. It started with a strong idea — and from there, it took more than just prompting an AI and hoping for the best. We had to combine AI with a mix of traditional creative tools to actually bring the experience together.
What matters most now is creative perspective. That’s what sets the work apart. AI is just another tool in the kit. If you know how to use it, it opens up new possibilities. If you don’t, well, the results speak for themselves.
The work we did for this page is a case in point. It started with a strong idea — and from there, it took more than just prompting an AI and hoping for the best. We had to combine AI with a mix of traditional creative tools to actually bring the experience together.
Funny side note: we got busy at one point, so my boss, Daave, tried to have another company handle it. They tried to do the whole thing in a single AI tool and it flopped — because they skipped the craft and just chased the shortcut.
The whole project turned into a story worth sharing, so I wrote an article about how we used generative AI to create the portal artwork for Metajive’s Applied AI page. It’s a behind-the-scenes look at what worked, what didn’t, and what we picked up along the way by putting AI to work inside a real creative process.
Below is some of that behind the scenes content for the full story read:
Designing with Wizards
The whole project turned into a story worth sharing, so I wrote an article about how we used generative AI to create the portal artwork for Metajive’s Applied AI page. It’s a behind-the-scenes look at what worked, what didn’t, and what we picked up along the way by putting AI to work inside a real creative process.
Below is some of that behind the scenes content for the full story read:
Designing with Wizards