EDWARD JONES
SOCIAL CONTENT
Metajive, 2026
At Metajive, I led the charge on this social content project for Edward Jones, one of North America’s biggest financial services heavyweights.
The brief? Help them stop talking like a bank and start connecting with the next generation of investors—the ones inheriting all that wealth and expecting brands to show up differently. I teamed up with Design Director Leo Rebbelo and brought in Autumline to amp up our motion graphics, so we weren’t just making more content, but smarter, more memorable stuff.
Project Scope:
Creative Strategy
Concepting
Copywriting
Design
Motion Graphics
At Metajive, I led the charge on this social content project for Edward Jones, one of North America’s biggest financial services heavyweights.
The brief? Help them stop talking like a bank and start connecting with the next generation of investors—the ones inheriting all that wealth and expecting brands to show up differently. I teamed up with Design Director Leo Rebbelo and brought in Autumline to amp up our motion graphics, so we weren’t just making more content, but smarter, more memorable stuff.
Project Scope:
Creative Strategy
Concepting
Copywriting
Design
Motion Graphics
The catch: three platforms (Instagram, Facebook, LinkedIn), three totally different audiences, and a brand with decades of tradition to honor—without feeling stuck in the past. We built a creative system that could flex: motion-heavy where we needed to grab attention, grounded messaging where trust mattered, and an evolved visual language that still felt unmistakably Edward Jones. Everything was designed to be easy to understand, easy to share, and native to each platform—no cookie-cutter templates.
The result? An “edutainment” engine that made financial content actually worth saving, sharing, or—imagine this—enjoying. We gave Edward Jones a modern, modular content system built to earn trust with the next wave of investors, not just add to the noise.