Activision Blizzard Media, 2020-2021
Activision Blizzard Media recently completed the largest global study on who gamers really are. One segment of that study was focused on moms who play mobile and platform games.
AB Media Asked my team and I at Five by Five to design an experience strikingly different from the gaming genera for the report and the site. I got to go hands on on the design of the site and the report... Pure pleasure.
Activision Blizzard Media recently completed the largest global study on who gamers really are. One segment of that study was focused on moms who play mobile and platform games.
AB Media Asked my team and I at Five by Five to design an experience strikingly different from the gaming genera for the report and the site. I got to go hands on on the design of the site and the report... Pure pleasure.
In developing the branding and design for the Gamer Moms report and website, we reinforced the need to rethink "gamer" stereotypes. By utilizing minimal yet human illustrations layered onto environments of free-flowing shapes and colors, we created a decidedly feminine and playful presentation of the content. Five by Five designer Ryan Arambula illustrated a series of moms engaging with gaming, their children, and each other. These illustrations humanized the content in a distinct and original way. This illustrative style created a bold playful and impactful vernacular for data visualization on the site and in the report. As a follow on project our design approach was used for a report and video content on Gamer dads as well.
