GO AUTOMOTIVE
Five by Five, 2021
We launched Go, a radical departure from traditional car shopping, designed to empower informed decisions and reignite the joy of driving. In a market dominated by clichés, we partnered with Jake Irwin to craft a brand and digital experience that dared to be different.
Project Scope:
Branding
UX Design
UI Design
Video
Animation
Copywriting
Webflow Development
We launched Go, a radical departure from traditional car shopping, designed to empower informed decisions and reignite the joy of driving. In a market dominated by clichés, we partnered with Jake Irwin to craft a brand and digital experience that dared to be different.
Project Scope:
Branding
UX Design
UI Design
Video
Animation
Copywriting
Webflow Development
Go's brand identity shattered automotive norms, embracing vibrant, human-centric visuals to resonate with a millennial audience. We shifted the narrative from car ownership to the exhilaration of 'the drive,' creating a brand that celebrates the journey, not just the destination.
The website, a testament to 'there's no place like road,' transformed research into an engaging, interactive adventure. Leveraging Webflow and After Effects, we infused playful animations and tactile interactions, making car shopping genuinely enjoyable. We didn't just build a website; we delivered a memorable, ownable experience that redefined automotive discovery.
