AGENCY
STRATEGY



Personal, 2018 

Planning for the future... One train ride at a time.


My 2018 train commute wasn't wasted time; it was an incubator for future vision. Transforming a daily 90-minute ride into a research lab, I delved into emerging tech trends, laying the groundwork for a strategic blueprint that would anticipate the 'Multiverse' era.

Project Scope:
Research
Trend Forecasting
Strategic Innovation
Business Strategy
Creative Concepting
Art Direction
Visual Design

Presentation Development



That research, a blend of data-driven insights and creative foresight, accurately predicted the rise of in-game concerts and NFTs years before their mainstream emergence.

This future-focused strategy became my catalyst for change at Five by Five LA. I aimed to evolve the agency from production-centric to a digital vanguard. While the vision didn't fully align, the experience underscored a critical lesson: transformative strategies require empowered leadership and a shared ambition. My time there, filled with talented individuals, reinforced the importance of aligning vision with organizational readiness.










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