QUALCOMM ONE DX
Wunderman Thompson, 2018
In 2018, I was brought into Wunderman Thompson to rescue their flagship San Diego client, Qualcomm, amidst a critical team collapse. Tasked with rebuilding the creative force and delivering immediate project momentum, I quickly stabilized the account.
Then came the ultimate test: defending the Qualcomm business against a high-profile digital agency AKQA. Partnering with strategy powerhouse Jenn Redmand, we delivered a game-changing pitch that not only secured the account but earned our client team immediate, in-room promotions – a testament to our undeniable impact.
Project Scope:
Digital Strategy
UX Design
UI Design
Interaction Design
Art Direction
Video
Animation
Copywriting
Development
In 2018, I was brought into Wunderman Thompson to rescue their flagship San Diego client, Qualcomm, amidst a critical team collapse. Tasked with rebuilding the creative force and delivering immediate project momentum, I quickly stabilized the account.
Then came the ultimate test: defending the Qualcomm business against a high-profile digital agency AKQA. Partnering with strategy powerhouse Jenn Redmand, we delivered a game-changing pitch that not only secured the account but earned our client team immediate, in-room promotions – a testament to our undeniable impact.
Project Scope:
Digital Strategy
UX Design
UI Design
Interaction Design
Art Direction
Video
Animation
Copywriting
Development
We then delivered three transformative projects for Qualcomm:
- One DX: A revenue-generating self-service platform projected to add $2-3 billion annually.
- Qualcomm Design System: A comprehensive component library empowering rapid, consistent web development across the organization.
- Marketing Communications: Agile web solutions leveraging the design system, supporting diverse Qualcomm divisions.
My leadership revitalized the Qualcomm relationship, delivering a digital transformation that fundamentally reshaped their sales and marketing operations. We didn't just save an account; we engineered a revenue-driving revolution.
