SRSLY, 2013

Project Scope:

Business Strategy
Investment Aqusition
Brand Strategy
Brand ID
User Experience Design
Moible App Design & Dev
Design Style Templates
Backend Development
Custom CMS Application

In 2013 I co-founded SRSLY, a cause based mobile social network startup. At the time all social networks lacked any emotional expression tools, beyond the woefully inadequate “Like” button. We built SRSLY to empower members to express how they’re feeling in a simple fun, creative and most importantly meaningful way.

It was a simple Idea, women, the dominant members in social media, love to talk about how they feel. This is a centerpiece to their thinking and communication. SRSLY delivered a wide array of curated design treatments allowing our members to express “how they’re feeling” in visually dynamic ways, with just a couple taps of the finger.

The brand, UI design and curated design treatments were crafted with a female audience in mind, while avoiding being exclusive to any gender.

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