T-MOBILE
NORTH STAR
Metajive, 2022
When T-Mobile cracked the top three in wireless, their rapid growth brought a tough reality: the digital experience was scattered, inconsistent, and lagged behind the needs of a mobile-first, tech-savvy customer base. That’s when T-Mobile turned to me and my team. Our mandate was clear—don’t just patch things up, but set a new benchmark for what their digital experience could be.
From day one, I worked closely with their leadership to surface real pain points and align on a vision that was both ambitious and achievable. We balanced near-term improvements with a bigger-picture strategy, identifying where we could deliver immediate value but also building toward a “North Star” future. The gap was obvious—T-Mobile needed to move past basics, like same-day pickup, and build experiences that anticipated what customers would want next.
Project Scope:
Research & Strategy
Design Strategy
UX Strategy
UI Design
Interaction Design
Motion Graphics
Corporate Communications
Customer Experience
Design Design Systems
When T-Mobile cracked the top three in wireless, their rapid growth brought a tough reality: the digital experience was scattered, inconsistent, and lagged behind the needs of a mobile-first, tech-savvy customer base. That’s when T-Mobile turned to me and my team. Our mandate was clear—don’t just patch things up, but set a new benchmark for what their digital experience could be.
From day one, I worked closely with their leadership to surface real pain points and align on a vision that was both ambitious and achievable. We balanced near-term improvements with a bigger-picture strategy, identifying where we could deliver immediate value but also building toward a “North Star” future. The gap was obvious—T-Mobile needed to move past basics, like same-day pickup, and build experiences that anticipated what customers would want next.
Project Scope:
Research & Strategy
Design Strategy
UX Strategy
UI Design
Interaction Design
Motion Graphics
Corporate Communications
Customer Experience
Design Design Systems
Design is never just window dressing. The interface is the brand, especially in tech—and trust is earned in the details. We focused on crafting a digital language that felt softer, more intuitive, and unmistakably T-Mobile. Micro-interactions, personalization, and context-aware features weren’t just nice-to-haves—they were essential to making the experience feel genuinely human.
The real breakthrough came in unifying the entire ecosystem. We built a robust, componentized design system that empowered both T-Mobile and Metro teams to move faster and stay consistent. Every experience, from web to app to in-store, was designed to adapt and feel cohesive, no matter where or how customers interacted.
But this wasn’t just about rolling out new features. Success meant inspiring buy-in at every level. We equipped T-Mobile’s leaders with bold presentations, prototypes, and stories that brought the vision to life—turning stakeholders into champions and momentum into lasting change.
This project wasn’t about fixing what was broken. It was about raising the bar—for T-Mobile, for their customers, and for what digital brand experiences should aspire to be.