CISCO, 2008-2012 

Project Scope:

Digital Strategy

Brand Strategy & Development

Concept Development

User Experience

Website Design & Development

Mobile App Design & Development

Video Direction & Production

Branded Content

Content Management Application

Live Audience Interaction Tools

Custom Social Network Design & Development

Reporting Application

Turning a $40k mini-game opportunity into a multi-million dollar account that changed an industry. Well, a little bit anyway.


Cisco, the world leader in information technology products, has held a Global Sales meeting every year for the past 15 years. In 2008, they decided that the high cost of doing this was just not feasible in light of the recession. Turning to their event-planning partner, GPJ, JUXT’s parent company, they asked for help reconceiving what the event could be with the help of digital technology.

Also See:
GSX Alternate Reality Games Case Study
I was invited to pitch the team a mini-game instead I pitched Cisco a digital content and engagement strategy that could deliver an amazing experience to replace their live event. Fast-forward four years to last year when I led my fourth Global Sales Experience (GSX) project, during which we connected over 20,000 people around the world for four days through multi-tiered simulcast sessions and a host of supporting digital content and activities designed to help Cisco’s sales force kick off the new year with momentum. This is a massive annual project that takes 200-300 people to accomplish; my team led the development of the engagement strategy, brand and supporting digital components. Each year on this project, we created greater success and satisfaction, and consistently garnered greater participation.

 Unconventional Success  

In the virtual and social broadcasting industry, GSX shifted the paradigm and became the program to emulate. It also garnered the coveted EX award each of those four years. More importantly we saved Cisco nearly $50mil each of the four years I was a part of the program.

Named #51 In Event Marketers
100 Moments that Mattered.

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