CISCO, 2008-2012
Project Scope:
Digital Strategy
Brand Strategy & Development
Concept Development
User Experience
Website Design & Development
Mobile App Design & Development
Video Direction & Production
Branded Content
Content Management Application
Live Audience Interaction Tools
Custom Social Network Design & Development
Reporting Application
GSX
GLOBAL SALES EXPERIENCE
We transformed a modest $40k mini-game into a multi-million dollar account, not just expanding our reach, but triggering a ripple effect of change across the industry.
Cisco, the world leader in information technology products, has held a Global Sales meeting every year for the past 15 years. In 2008, they decided that the high cost of doing this was just not feasible in light of the recession. Turning to their event-planning partner, GPJ, JUXT’s parent company, they asked for help reconceiving what the event could be with the help of digital technology.
Also See:
GSX Alternate Reality Games Case Study
Cisco, the world leader in information technology products, has held a Global Sales meeting every year for the past 15 years. In 2008, they decided that the high cost of doing this was just not feasible in light of the recession. Turning to their event-planning partner, GPJ, JUXT’s parent company, they asked for help reconceiving what the event could be with the help of digital technology.
Also See:
GSX Alternate Reality Games Case Study
n 2008, Cisco faced a critical dilemma: their annual Global Sales meeting, a 15-year tradition, was no longer sustainable in the face of economic downturn. They challenged GPJ, JUXT's parent company, to redefine the event through the power of digital innovation.
Instead of a simple mini-game, I presented Cisco with a bold vision: a comprehensive digital content and engagement strategy that would transcend the limitations of a live event. This wasn't just a replacement; it was a revolution. Over the next four years, I led the charge in delivering the Global Sales Experience (GSX), a transformative four-day digital event that connected over 20,000 people worldwide through immersive simulcasts and interactive content.
GSX wasn't just a success; it became the gold standard in virtual and social broadcasting, earning the prestigious EX award four years running. More importantly, we delivered tangible results: a staggering $50 million in annual savings for Cisco, proving that innovation and fiscal responsibility could go hand in hand.
Named #51 In Event Marketers
100 Moments that Mattered.
Instead of a simple mini-game, I presented Cisco with a bold vision: a comprehensive digital content and engagement strategy that would transcend the limitations of a live event. This wasn't just a replacement; it was a revolution. Over the next four years, I led the charge in delivering the Global Sales Experience (GSX), a transformative four-day digital event that connected over 20,000 people worldwide through immersive simulcasts and interactive content.
GSX wasn't just a success; it became the gold standard in virtual and social broadcasting, earning the prestigious EX award four years running. More importantly, we delivered tangible results: a staggering $50 million in annual savings for Cisco, proving that innovation and fiscal responsibility could go hand in hand.
Named #51 In Event Marketers
100 Moments that Mattered.
