Lexus, 2011 


Project Scope:

Digital Strategy
Concept Development
Content Strategy
User Experience Design
iPad App Design & Development




We saw a unique opportunity in 2010, following the iPad 2's release, to create a compelling app that would showcase the groundbreaking features of Lexus's CT200h hybrid sport coupe.

CT200h 
iPAD APP

The Famous Group granted us complete creative autonomy, a rare opportunity to redefine the iPad experience. We responded with an interface that wasn't just beautiful, but subtly subversive, mirroring the CT200h's bold departure from conventional hybrids.

We shattered the rigid, rectilinear norms of iPad design, introducing a subtly skewed grid that imbued the interface with a dynamic, rebellious spirit. This wasn't just a design choice; it was a visual embodiment of the CT200h's alternative ethos, resulting in an elegant, intuitive experience that resonated with the car's unique character.