Qualcomm, 2010
Project Scope:
Digital Strategy
Concept Development
Video Directing and Production
User Experience Design
Website Design & Development
iPhone App Design Style Guide
Branded Content
Qualcomm's Swagg, an iPhone app, was a trailblazer, introducing the core functionality of Apple's Passport long before its arrival, showcasing Qualcomm's early innovation in the mobile wallet space.
SWAGG
LAUNCH
CAMPAIGN
Qualcomm entrusted us to be architects of their brand launch, collaborating on both the strategic vision and its tactical execution. We didn't just contribute to the cross-media strategy; we shaped the product's visual identity, crafting a comprehensive style guide for Qualcomm's app developers.
Our final delivery was a powerful launch arsenal: a captivating website, engaging social platforms, a definitive app design style guide, and compelling branded video content optimized for web and mobile. We weren't just launching a brand; we were building its foundation.
Our final delivery was a powerful launch arsenal: a captivating website, engaging social platforms, a definitive app design style guide, and compelling branded video content optimized for web and mobile. We weren't just launching a brand; we were building its foundation.
Behind The Scenes
