Qualcomm, 2010 


Project Scope:

Digital Strategy
Concept Development
Video Directing and Production
User Experience Design
Website Design & Development
iPhone App Design Style Guide
Branded Content





Before there was Apple’s Passport, there was Qualcomm’s Swagg. It was an iPhone app with virtually the same premise.

SWAGG
LAUNCH
CAMPAIGN







Qualcomm invited us to join their brand launch team, assisting in developing the launch strategy and tactics. In addition to helping with the full cross-media strategy, we got our hands on the product side as well by designing a visual style guide for Qualcomm’s app development team.


Final deliverables included the launch website, social pages, app design style guide and branded video content for the web and mobile.









 Behind The Scenes