Adobe, 2008
Project Scope:
Concept Development
User Experience Design
Website Design & Development
Branded Content
n 2006, Adobe, the architects of the world's most powerful creative tools, faced a paradox: their own digital marketing lacked the very innovation their products inspired. They challenged us to ignite their Creative Suite 4 (CS4) launch with an unforgettable digital experience.
SHORTCUT
TO BRILLIANT
We responded with a bold vision: to showcase Adobe's creative power through the lens of its users. Leveraging the revolutionary Paper Vision 3D in Flash, we crafted an immersive, ever-evolving world of inspiring customer stories, a testament to the creative potential of their own technology.
To realize this vision, we built a custom 3D application within Flash, empowering our design team to construct intricate virtual spaces. Our lead Flash developer, Gary Stusick, then transformed this tool into a fully articulated interface, releasing it as open-source, empowering the wider Flash community. We built a 3D application with Flash, for Flash.
Brilliant Success
The sleepless nights paid off. This project directly fueled a 10% surge in CS4 sales. Adobe's Chief Marketing Officer hailed it as their bravest marketing endeavor, a benchmark for future innovation. We didn't just launch a campaign; we redefined Adobe's digital identity.
To realize this vision, we built a custom 3D application within Flash, empowering our design team to construct intricate virtual spaces. Our lead Flash developer, Gary Stusick, then transformed this tool into a fully articulated interface, releasing it as open-source, empowering the wider Flash community. We built a 3D application with Flash, for Flash.
Brilliant Success
The sleepless nights paid off. This project directly fueled a 10% surge in CS4 sales. Adobe's Chief Marketing Officer hailed it as their bravest marketing endeavor, a benchmark for future innovation. We didn't just launch a campaign; we redefined Adobe's digital identity.
