Sprite, 2010
Project Scope:
Digital Strategy
Concept Development
User Experience Design
Game Site Design & Development
Sprite's annual NBA Slam Dunk Competition partnership demanded a campaign that could adapt to the unpredictable: developing a high-impact awareness campaign with contestant details revealed just days before launch.
Special Thanks to Keven Hsieh for all the illustration work.
SPRITE
SLAM DUNK
FAN FACE OFF
Charged with creating a unique content experience for NBA.com, we faced tight timelines and the impossibility of traditional video or photo shoots. We countered with an innovative solution: a dynamic, online rhythm game where players designed custom, Sprite-branded characters. This wasn't just a game; it was a platform for self-expression.
Users could craft social avatars and even construct physical paper models of their creations, blurring the lines between digital and tangible. Our unique art and technology direction allowed us to seamlessly integrate final Dunk Contest participants into the game at the last minute, illustrating 3D texture assets that could be rapidly deployed.
Best Brand Integration
The NBA was astounded. This was not just another brand integration; it was a landmark achievement, hailed as the highest quality and most impactful partner integration ever seen on NBA.com. We didn't just meet the challenge; we redefined the standard.
Users could craft social avatars and even construct physical paper models of their creations, blurring the lines between digital and tangible. Our unique art and technology direction allowed us to seamlessly integrate final Dunk Contest participants into the game at the last minute, illustrating 3D texture assets that could be rapidly deployed.
Best Brand Integration
The NBA was astounded. This was not just another brand integration; it was a landmark achievement, hailed as the highest quality and most impactful partner integration ever seen on NBA.com. We didn't just meet the challenge; we redefined the standard.
