American Airlines, 2009
Project Scope:
User Experience Design
Website Design & Dev
Web Application Dev
Branded Content
We didn't just build a travel site; we crafted a cultural bridge. Partnering with Burrell Communications, JUXT launched Black Atlas, a groundbreaking travel portal designed to authentically connect American Airlines with their African American customer base.
BLACK
ATLAS
Black Atlas was a vibrant hub, illuminating culturally relevant experiences in AA's global destinations. We empowered travelers to discover welcoming places to stay, dine, and explore, guided by the insightful video tours of travel expert Nelson George and a global network of travel writers. User ratings ensured the most valuable content rose to the forefront.
A Significant Effort
This project was a technical tour de force. We engineered a robust content publishing system, enabling travel writers to seamlessly contribute their stories. We integrated with AA's backend, delivering real-time pricing data. And we created a seamless booking experience, initiating transactions on Black Atlas before elegantly transferring them to AA's ticketing system. We didn't just build a website; we built a dynamic, culturally rich travel ecosystem.
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This project was a technical tour de force. We engineered a robust content publishing system, enabling travel writers to seamlessly contribute their stories. We integrated with AA's backend, delivering real-time pricing data. And we created a seamless booking experience, initiating transactions on Black Atlas before elegantly transferring them to AA's ticketing system. We didn't just build a website; we built a dynamic, culturally rich travel ecosystem.
