Various 2000-2012 


Project Scope:

UX Design
Web Applications Dev
Ecommerce
Web Site Design & Dev
Game Design

BILLABONG
VOLCOM, REEF
& MORE

ction sports weren't just a client category; they were woven into the fabric of our company culture, a reflection of our Orange County roots. Our office, a former Volcom headquarters, was a tangible reminder of that connection. We were living the brand.

In JUXT's early days, we had the privilege of collaborating with the brands we grew up admiring, a dream come true. Those were the days of authentic passion, where surf culture wasn't just a marketing buzzword, it was a way of life. And yes, I still chuckle at the memories of showing up for meetings on epic swell days, only to find empty conference rooms. Lesson learned: always check the surf report before scheduling a meeting with an action sports brand.

We didn't just build Billabong's first U.S. website; we laid the digital foundation for their brand. It was a true collaboration, fueled by the trust and creative freedom granted by Ian Walter and the Billabong team. This partnership allowed us to push boundaries and create something truly groundbreaking.

Our work wasn't just another website; it was a defining moment in digital design. Computer Arts recognized its significance, naming it the 85th of 'The 200 Best Design Moments in our Lifetime.' We weren't just building websites; we were shaping the digital landscape.

Action sports brands were the original content creators, the vanguards of viral marketing. Decades before YouTube, they were crafting compelling video narratives, spreading their message through the underground network of VHS tapes. In 2001, we translated that spirit to the web with a site for Billabong's 'Pickled' surf film.

This wasn't just a website; it was a digital extension of the film's irreverent energy. We combined film clips, surfer bios, a movie-maker app, and a hilariously absurd seagull game to amplify 'Pickled's' reach, demonstrating the power of web-based viral content long before it became mainstream. We were harnessing the power of the internet to spread their brand's message.

We partnered with Reef in San Diego to redefine their online product experience. They needed more than just a catalog; they needed a visually stunning and dynamically interactive platform that was also effortlessly manageable.

We delivered a groundbreaking solution: a custom CMS powering a Flash-based site. This wasn't just a website; it was a digital showroom, allowing Reef to showcase their products with unprecedented visual flair and interactive depth. In a time when such systems were rare, we pioneered a solution that empowered Reef to control their online presence with ease.

We developed a web application that unleashed their art department's raw, unfiltered genius, empowering them to create pages on demand. We understood that Volcom's unique style was their soul, so we kept our design team hands-off, ensuring their authentic voice remained untainted.

We guided them in crafting the essential interface elements, then our development team brought their vision to life. We didn't stop there; we equipped their design team with the power of Flash, forever altering their creative capabilities and the internet's visual landscape. We didnt create their art, we armed them to create their art for the web.

We delivered a game-changing redesign, doubling Pacsun's sales in 90 days, only to be dismissed amidst internal strife. The opportunity to return in 2012 and create 'Golden State of Mind' was a sweet redemption.

Pre-urban market shift, Boost championed action sports. In 2003, we launched the Boost Mobile Pro, a pioneering live surf webcast, bringing the sport online. Thanks to Joe Stewart for the crafty design.

We introduced Red Bull's delightfully eccentric Flugtag to America in 2002, a perfect reflection of their action-driven brand.