Boost Mobile, 2006-2008
Project Scope:
Digital Strategy
Digital Media
User Experience Design
Website Design & Dev
Web Application
For three years, I led the creative charge for Boost Mobile, playing a pivotal role in their meteoric rise from obscurity to the fifth most recognized youth brand in the nation. Then, the ironic twist: Boost's acquisition by Sprint, and our dismissal for being 'too small.' A humbling moment, juxtaposed against our work for Coca-Cola, the world's largest brand.
BOOST MOBILE
ROCK CORPS
We were the architects of Boost's digital presence, crafting their flagship website, high-impact digital campaigns, and revenue-generating mobile e-commerce platform that consistently delivered over a million dollars monthly.
A Significant Effort
oost Mobile RockCorps was a personal highlight. We transformed this community service initiative into a nationwide movement, rewarding youth volunteers with exclusive concerts. Our digital hub became the heart of the program, driving participation, managing events, and fostering a vibrant community through post-concert photo and video sharing.
oost Mobile RockCorps was a personal highlight. We transformed this community service initiative into a nationwide movement, rewarding youth volunteers with exclusive concerts. Our digital hub became the heart of the program, driving participation, managing events, and fostering a vibrant community through post-concert photo and video sharing.
Shepard Fairey
Shepard Fairey's iconic logo provided the perfect foundation for our campaign and website art direction, adding a layer of cultural resonance to the RockCorps experience.
