Coca-Cola, 2002-2011
Project Scope:
Digital Strategy
Social Strategy
Concept Development
Digital Media
Branded Content
Game Design
Web Applications
Web Site Design & Dev
For nearly a decade, we were the architects of digital happiness for Coca-Cola, building a legacy that spanned iconic brands like Sprite, Coke Zero, and Powerade. We joined them at the dawn of their interactive marketing journey, becoming a trusted partner, not just a vendor.
From groundbreaking campaigns to transformative websites and pioneering social initiatives, we poured our passion, expertise, and unwavering honesty into every project. Our role evolved, from Creative Director to Creative Strategist, but our commitment remained constant.
Three of our Coca-Cola projects shattered industry benchmarks, earning us a collection of prestigious awards. But the true measure of our success lay in the client's trust.
Open Happiness
Being named Coca-Cola's favorite agency two years running wasn't just a metric; it was a testament to the enduring power of a true partnership
COCA-COLA
DIGITAL
ADVERTISING
AD Stretegy
From 2004 to 2008, we were integral to Coca-Cola's annual inter-agency advertising strategy, collaborating with titans like Wieden & Kennedy and Momentum Worldwide.
Our final year presented an unexpected challenge: a derailed youth program, victim to internal agency politics. Faced with a critical deadline, Coca-Cola turned to me directly. I partnered with a brilliant account director from Momentum, and together, in a compressed timeframe, we reconstructed the strategy.
We delivered. The client team was not just satisfied, they were thrilled with the strategic direction we forged. We rescued the project, proving that even under immense pressure, strategic clarity and decisive action can prevail.
Example Execution
Coca-Cola NFL Trivia
Coca-Cola's ESPN Fantasy Football placement demanded sustained engagement, not just passive ads. We created a weekly NFL trivia banner, updated with 100 new questions from Sunday's games. A leaderboard fueled competition, drawing players back daily.
Record Setting Performance
Millions engaged, with tens of thousands playing daily, maintaining perfect scores all season. We transformed a banner ad into a destination.
Coca-Cola NFL Trivia
Coca-Cola's ESPN Fantasy Football placement demanded sustained engagement, not just passive ads. We created a weekly NFL trivia banner, updated with 100 new questions from Sunday's games. A leaderboard fueled competition, drawing players back daily.
Record Setting Performance
Millions engaged, with tens of thousands playing daily, maintaining perfect scores all season. We transformed a banner ad into a destination.
Example Execution
Coke Zero Golf Game
Coke Zero's Yahoo placement was faltering. They called us in to rescue it. We didn't just replace the failing campaign; we injected it with strategic precision. Leveraging key audience insights, we crafted a highly engaging mini-game that resonated deeply, turning a failing placement into a resounding success.
Coke Zero Golf Game
Coke Zero's Yahoo placement was faltering. They called us in to rescue it. We didn't just replace the failing campaign; we injected it with strategic precision. Leveraging key audience insights, we crafted a highly engaging mini-game that resonated deeply, turning a failing placement into a resounding success.
Example Execution
Ray’s MySpace Page
n the golden age of MySpace, when it was the digital epicenter, we were deep in Coke's social universe. This project, creating a MySpace page for Ray, the GTA-inspired character from a Coke TV spot, was pure, unadulterated fun. A delightful, ironic twist, considering how crucial MySpace was then. It's a snapshot of a bygone digital era, a playful nod to a time when MySpace profiles were digital gold.
Ray’s MySpace Page
n the golden age of MySpace, when it was the digital epicenter, we were deep in Coke's social universe. This project, creating a MySpace page for Ray, the GTA-inspired character from a Coke TV spot, was pure, unadulterated fun. A delightful, ironic twist, considering how crucial MySpace was then. It's a snapshot of a bygone digital era, a playful nod to a time when MySpace profiles were digital gold.