Honda, 2010
Project Scope:
Digital Strategy
User Experience Design
iPad App Design & Development
Content Management Application
Deployment Support
Content Updates
Honda challenged us to transform the auto show from a static display into a dynamic, personalized experience. We shattered the limitations of traditional exhibits, where consumers could only see a single configuration. JUXT created an unprecedented tool, empowering real auto buyers to fully visualize their dream Honda, with every desired feature, right on the show floor.
WHEEL STAND
iPAD APP
We deployed a sophisticated iPad configurator within interactive wheel stands, strategically placed beside each Honda model. Consumers could now personalize their dream car, exploring every feature and option. The app then seamlessly connected them to local dealers, facilitating test drives and purchases of their custom configurations.
Engagement Generated Sales
The results were undeniable. Attendees weren't just passively observing; they were actively engaging, forming lines for the wheel stand app, a stark contrast to typical auto show behavior. More importantly, we tracked a remarkable 10% conversion rate from app users to actual Honda sales. We didn't just generate engagement; we drove real, measurable sales.
Engagement Generated Sales
The results were undeniable. Attendees weren't just passively observing; they were actively engaging, forming lines for the wheel stand app, a stark contrast to typical auto show behavior. More importantly, we tracked a remarkable 10% conversion rate from app users to actual Honda sales. We didn't just generate engagement; we drove real, measurable sales.
