Country Financial, 2009 


Project Scope:

Digital Strategy
Brand Development
Concept Development
User Experience Design
Website Design & Development
Game Design & Development
Branded Content



The Road Trips & Guitar Picks campaign wasn't just about music; it was a strategic bridge, connecting Country Financial with potential customers through a shared passion. We built this campaign from the ground up, weaving together online, social, print, and event marketing into a cohesive, engaging experience.

ROAD TRIPS &
GUITAR PICKS

JUXT spearheaded the creative vision across all platforms, establishing a robust brand platform, including the campaign's evocative name. We navigated a challenging landscape, guiding a client team unfamiliar with our level of creative and digital execution, ultimately delivering an exceptional campaign.

Looking back, I'm immensely proud of our team's unwavering dedication and their ability to overcome significant obstacles. They didn't just deliver; they triumphed, creating something truly remarkable against all odds