Country Financial, 2009 


Project Scope:

Digital Strategy
Brand Development
Concept Development
User Experience Design
Website Design & Development
Game Design & Development
Branded Content



Road Trips & Guitar Picks campaign was created to foster relationships with potential Country Financial customers through their passion for music.

ROAD TRIPS &
GUITAR PICKS

This ground-up campaign involved online, social, print and event marketing tactics. JUXT led the creative across all platforms, starting by developing a solid brand platform, included the naming, for the campaign. Commiting to the creative while carefully guiding a client team, unaccustomed to this level of creative and digital execution, allowed us to develop something exceptional in the end.

When I reflect on the effort our team gave and the hurdles we had to jump to maintain quality still makes me very proud of them and the work we were able to deliver against the odds.