GOLDEN STATE OF MIND
PACSUN, 2012Project Scope:
User Experience Design
Responsive Website Design & Dev
Custom CMS Application
Twice, I've partnered with Pacsun, each time driving transformative results. In 2000, we doubled their online sales in 90 days with a strategic e-commerce redesign. In 2012, they returned, seeking to ignite their 'Golden State of Mind' brand campaign.
Pacsun's vibrant million-plus social community demanded more than a limited platform. They needed a dynamic, cross-device content hub to fully express their brand's visual essence. Our challenge: to create a platform that was both creatively groundbreaking and effortlessly adaptable, allowing for monthly visual and tonal shifts.
We delivered a robust CMS-powered HTML5 experience, not just a website. This innovative solution aggregated social content and showcased seasonal styles with bold impact, while empowering Pacsun's internal team to completely reskin the site monthly, without a single line of code. We didn't just build a platform; we built a dynamic brand narrative engine.
We delivered a robust CMS-powered HTML5 experience, not just a website. This innovative solution aggregated social content and showcased seasonal styles with bold impact, while empowering Pacsun's internal team to completely reskin the site monthly, without a single line of code. We didn't just build a platform; we built a dynamic brand narrative engine.
In 2012, before the era of ubiquitous responsive frameworks, we forged our own. We pioneered a custom solution to deliver seamless, optimized experiences across desktop, tablet, and mobile, setting a new standard for cross-device engagement.
The result was a triumph of design, content, and cutting-edge HTML5 technology, earning industry-wide acclaim. But the true measure of success came at Pacsun's shareholder meeting, where the site was hailed as a critical driver of the company's future. We didn't just build a website; we built a catalyst for growth.
