GHOST GLASS
SCION, 2013Project Scope:
Digital Strategy
Social Strategy
Concept Development
Video Directing and Production
User Experience Design
Multi-Touch Interface Design
Multi-Touch Application Development
Sound Design
Following the success of the 2012 Scion Surface project, Scion challenged us to best ourselves for the 2013 auto show season.
![](https://freight.cargo.site/t/original/i/8c4be2a83810816c6360910cfc10f6f5f065b1264f26926ffd0a64199f2082ca/Scion_GG_1_1000.jpg)
Scion Ghost Glass was so much more than an evolution of the previous year’s approach. We simplified the complex, delivering a much deeper, more responsive and content-rich experience. Creating semi-transparent cards to drive the experience, we were able to unlock content in the multi-touch experience and in the real world around the Scion exhibit. Scion enthusiasts were treated to four unique, content-rich experiences. As they interacted, they mixed music which triggered video clips on massive video walls around the exhibit space.
Tapping Instagram, we allowed Scion fans to become a part of the media experience in the show.
It was very satisfying and somewhat appropriate to cap off my time at JUXT with such a brave project. Great client, team and work… What else could I have asked for?
![](https://freight.cargo.site/t/original/i/33388c709a1250ca80db94e2c99d7ac751dc121adf5e64df9873644b5fd119cc/GG_0015_Layer-Comp-16.jpg)
![](https://freight.cargo.site/t/original/i/f865d0ea6d3477f81e0913406d5cb3fc00be7ca1e9ea9065ec7f237f424671d7/GG_0024_Layer-Comp-25.jpg)
![](https://freight.cargo.site/t/original/i/c3a1e4edcf4eb9f064586de54e61f787a706933fb8d6dc6c92fb8595c17a7c72/scion-gg-large-4.png)
![](https://freight.cargo.site/t/original/i/1f6c84f800ebe88bfe310e612ffbc17baebeb1a4157f97b356e832ff6771115e/Scion_GG_10_1000.jpg)
![](https://freight.cargo.site/t/original/i/7001b9ccacdf26fd1be6130b036f9cb4b96b2e449629470d7e095b485785f90c/scion-gg-hero.png)
![](https://freight.cargo.site/t/original/i/7490a27b274367073e44dd30a0a3c7f9274770b131664b2aed45c1b33b136278/scion-gg-large-1.png)
![](https://freight.cargo.site/t/original/i/b1ed961440475c3af607b1512bf927d6e22a70e0411f29d995fded082bfcafd5/scion-gg-large-2.png)
![](https://freight.cargo.site/t/original/i/2e2e96a2c749e408741be2714763275d680dd3003d64ef31befae394a76a2d2e/Scion_GG_17_1000.jpg)
![](https://freight.cargo.site/t/original/i/07fb4c2abf4de553b7469b7deb8dcf3543d05e4e9b418cfda86396a12d88e663/sketch_3_670.jpg)
![](https://freight.cargo.site/t/original/i/e3d7aee132c04b6eee17e2bc276c3bcc68b0a54416eef1bb5682dd40f2e461d4/Scion_GG_13_1000.jpg)
![](https://freight.cargo.site/t/original/i/e8877d3a9e9caf9875ec70336b1d765b8f3237e37376ed3400c79beb5ddfd1b5/ScionGG-UX4-670.jpg)
![](https://freight.cargo.site/t/original/i/c8de90067042bfd938d7a162a857ac3809e94069924717963b2b4d67802eceb6/ScionGG-UX5-670.jpg)
![](https://freight.cargo.site/t/original/i/d1a13c3584f098af34f2cd1863766c5f74abbc20a47a1efda71b7a49e344a49d/Scion_GG_15_1000.jpg)
Thanks to the team:
Jeff Whitney, Sebastian Bettencourt, Phil Koyna, Andy Bang and Teddy Szegvary for making me so proud on our final project together.