GHOST GLASS
SCION, 2013Project Scope:
Digital Strategy
Social Strategy
Concept Development
Video Directing and Production
User Experience Design
Multi-Touch Interface Design
Multi-Touch Application Development
Sound Design
In 2013, Scion didn't just ask us to replicate success; they dared us to redefine it. Building on the groundbreaking 2012 Surface project, we unleashed Scion Ghost Glass, a quantum leap in interactive exhibition design.
We transformed complexity into intuitive engagement, creating a multi-layered, responsive experience that blurred the lines between digital and physical. Semi-transparent cards became portals, unlocking rich content and triggering dynamic audio-visual displays across the exhibit's massive video walls.
We even integrated Instagram, empowering Scion enthusiasts to become active participants in the show's media narrative.
Scion Ghost Glass wasn't just a project; it was a triumphant finale to my JUXT journey. A bold vision, a collaborative team, and a client who dared to innovate – it was the perfect culmination of everything we stood for.
Thanks to the team:
Jeff Whitney, Sebastian Bettencourt, Phil Koyna, Andy Bang and Teddy Szegvary for making me so proud on our final project together.