2004-2005
Project Scope:
Digital Strategy
Concept Development
Branded Content
Game Design
Web Applications
Web Site Design & Dev
POP
Broadcast
Print Colateral
Vehicle Wraps
UXT wasn't just building e-commerce for Target; we were expanding their digital horizons, crafting engaging experiences beyond the online store. Our successful digital initiatives led to an exciting opportunity: the Target racing campaign in 2005, a thrilling leap into the world of high-octane print and broadcast.
We relished the chance to immerse ourselves in the world of race cars and drivers, forging a dynamic partnership with Target. However, an abrupt shift in executive leadership derailed our momentum, confining all digital efforts to the e-commerce platform. It was a crushing blow, a shared disappointment, as we had cultivated a strong, collaborative bond with the Target team, only to see it abruptly severed.
Project Scope:
Digital Strategy
Concept Development
Branded Content
Game Design
Web Applications
Web Site Design & Dev
POP
Broadcast
Print Colateral
Vehicle Wraps
UXT wasn't just building e-commerce for Target; we were expanding their digital horizons, crafting engaging experiences beyond the online store. Our successful digital initiatives led to an exciting opportunity: the Target racing campaign in 2005, a thrilling leap into the world of high-octane print and broadcast.
We relished the chance to immerse ourselves in the world of race cars and drivers, forging a dynamic partnership with Target. However, an abrupt shift in executive leadership derailed our momentum, confining all digital efforts to the e-commerce platform. It was a crushing blow, a shared disappointment, as we had cultivated a strong, collaborative bond with the Target team, only to see it abruptly severed.
TARGET
UP2D8
2004-2005
Up2d8 wasn't just an app; it was a digital revolution for teen girls. Target challenged us to create a personalized computing experience, and we delivered a groundbreaking active desktop application, a feat of technical ambition.
We empowered users with a rich creative toolkit: a powerful drawing and painting application, and a vast library of beautifully designed digital stickers. They could transform their desktops into personalized canvases, reflecting their unique style. A dynamic calendar app helped them organize their lives and mark special occasions. And, to keep them connected, we delivered curated fashion and pop culture content directly to their screens.
But the true innovation lay in the self-updating feature. In 2005, automatic updates were a rarity. We pioneered a seamless, automatic update system, a testament to our team's ingenuity. We built the first auto updating app.
Up2d8 wasn't just a success; it was a paradigm shift. Target's technical team was astounded, adopting our UX process and deliverables as their own. We didn't just create an app; we set a new standard for digital experiences.
Up2d8 wasn't just an app; it was a digital revolution for teen girls. Target challenged us to create a personalized computing experience, and we delivered a groundbreaking active desktop application, a feat of technical ambition.
We empowered users with a rich creative toolkit: a powerful drawing and painting application, and a vast library of beautifully designed digital stickers. They could transform their desktops into personalized canvases, reflecting their unique style. A dynamic calendar app helped them organize their lives and mark special occasions. And, to keep them connected, we delivered curated fashion and pop culture content directly to their screens.
But the true innovation lay in the self-updating feature. In 2005, automatic updates were a rarity. We pioneered a seamless, automatic update system, a testament to our team's ingenuity. We built the first auto updating app.
Up2d8 wasn't just a success; it was a paradigm shift. Target's technical team was astounded, adopting our UX process and deliverables as their own. We didn't just create an app; we set a new standard for digital experiences.
TARGET RACING
2005
Up2d8's success wasn't just a project; it was a catalyst. Target, recognizing our creative prowess, entrusted us with their racing team's brand identity.
Up2d8's success wasn't just a project; it was a catalyst. Target, recognizing our creative prowess, entrusted us with their racing team's brand identity.
This wasn't just a website; it was a full-throttle brand experience. We captured the raw energy of the track at Texas Motor Speedway, shooting TV spots and campaign photography that brought the racing world to life. We delivered a comprehensive suite of assets, from TV spots and websites to brochures and press kits. But the crowning achievement? The dynamic graphic wraps that transformed the team's semi-trucks into rolling billboards of speed and power. We didn't just design a brand; we designed a moving spectacle.
Broadcast Spots
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Print Collateral
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R.I.P. Dan Wheldon
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R.I.P. Dan Wheldon
