Project Scope:
Digital Strategy
Concept Development
Video Directing and Production
User Experience Design
Multi-Touch Interface Design
Multi-Touch Application Development
Print Design
Sound Design
Launch Support
Content Updates
We didn't create an exhibit; we sparked a transformative moment in automotive engagement Partnering with GPJ, we pioneered a fully integrated approach, seamlessly blending technology, user interaction, and brand storytelling.
SURFACE EXPERIENCE
We integrated Microsoft Surface tables into Scion's auto show exhibit, allowing users to interact with content using branded cards. One side of the cards displayed product information, while the other featured artist collaborations. Users could mix music by manipulating the cards, which then triggered visuals on video walls.
The exhibit was well-received, drawing consistent crowds who actively participated in the interactive experience. It created a more lively and engaging atmosphere compared to traditional auto show displays.
