Vizio, 2014-2018
Project Role:
Creative Director
Working with Envoy, I helped lead a handful of projects for Vizio.
VIZIO
Big Screens for Big Plays
We created the brand identity and microsite for Vizio's 'Big Screen for Big Plays' campaign, a collaboration with the NFL, which offered viewers the chance to win televisions when touchdowns of 50 yards or more occurred.
To address restrictions on using player names and likenesses, we utilized WebGL to create abstract, dynamically generated action poses. These visuals represented the top plays of each week, rendered in team-inspired colors. Site visitors could interact with the content in a 3D environment. We collaborated with Leviathan to develop the particle effects for these visuals.
We created the brand identity and microsite for Vizio's 'Big Screen for Big Plays' campaign, a collaboration with the NFL, which offered viewers the chance to win televisions when touchdowns of 50 yards or more occurred.
To address restrictions on using player names and likenesses, we utilized WebGL to create abstract, dynamically generated action poses. These visuals represented the top plays of each week, rendered in team-inspired colors. Site visitors could interact with the content in a 3D environment. We collaborated with Leviathan to develop the particle effects for these visuals.
