Sprite, 2009


Project Scope:

Digital Strategy
Social Strategy
Content Strategy
Video Direction & Production
Branded Content
User Experience Design
Website Design & Development
Content Management Development
Content Updates
Digital Media



We ignited a nationwide dance phenomenon for Sprite, orchestrating a massive branded content campaign centered on a high-energy step competition, in partnership with Common Ground.

SPRITE
STEP OFF

We unleashed a national step competition, where university teams battled for the largest prize purse in stepping history. Our multi-phased digital hub, a dynamic online destination, fueled the contest with real-time results, captivating footage, and seamless contestant sign-up and self-promotion.

Beyond the competition, we wove a compelling narrative through branded webisodes, showcasing the rich history of stepping and the unwavering passion of its participants. We didn't just host a contest; we created a cultural phenomenon.