Sprite, 2009


Project Scope:

Digital Strategy
Social Strategy
Content Strategy
Video Direction & Production
Branded Content
User Experience Design
Website Design & Development
Content Management Development
Content Updates
Digital Media



Working with Sprite and event agency Common Ground we delivered a massive  branded content campaign centered on a nation-wide step (dance) contest.






SPRITE
STEP OFF






Teams from universities across the country competed for the biggest purse in step competition history. We developed an awareness campaign along with a multi-phased Web site that acted as the hub for the contest as events were held across the country. In addition to presenting contest results and footage it also facilitated contestant sign up and self promotion.


Branded Content

As the competition was playing out, we produced several webisodes focused on presenting a historic perspective on stepping and the passion of the participants of the contest.