Toyota, 2010


Project Scope:

Digital Strategy
Concept Development
Content Strategy
Video Direction & Production
User Experience Design
Multi-Touch Application Dev
Launch Support
Content Updates



Toyota challenged us to reimagine their auto show presence with an iWall. While others had dabbled in interactive walls, their experiences were superficial, relying solely on novelty. We aimed to deliver something truly transformative.

TOYOTA
VISION

We crafted a compelling three-chapter narrative for Toyota, showcasing the Prius's technological prowess in safety, manufacturing, and lifestyle integration. Each chapter was a deep dive, offering rich, engaging content that drew users into the heart of the brand story.

At the 2010 Detroit Auto Show, our 130" x 84" iWall wasn't just an exhibit; it was hailed as the 'technology belle of the ball,' capturing the attention of press and attendees alike.

The following year, we expanded the experience with a Camry story and a modular iWall for regional shows, allowing for localized content and seamless integration of current advertising. This platform wasn't a one-time wonder; it became a long-term asset, delivering sustained ROI for Toyota through years of ongoing content updates.