Video Direction & Production
User Experience Design
Multi-Touch Application Dev
When Toyota approached us with the opportunity to create an iWall for their auto show presence, we were not the first to delve into this space. However, what we found with the handful of other such installations were very shallow experiences relying on the mere gimmick of an interactive wall to make it compelling.
In contrast, we crafted a three-chapter story for Toyota, centered on the use of technology in safety, manufacturing and lifestyle enablement for the Prius. Each chapter was supported with a deep set of content for users to engage in the brand story.
When this 130” x 84” wall was unveiled at the 2010 Detroit auto show, it was called the technology belle of the ball in the press.
The following year, we developed a Camry story, and a second, smaller version of the wall, for regional auto shows. The flexibility of the platform allowed for content to be localized to show locations and integrate the latest advertising campaigns in market.
As a result, Toyota realized continued ROI through the ability to add to the existing platform over the next couple years.