Various, 1998 -2006 

Some of the favorites
from the digitally distant past.

Yes, this work is dated but at the time it was celebrated and I remain as proud today of my teams as I was when we launched each project.


I am blessed to have been one of those people that happened to be in the right place at the right time. I was there at the birth of the Web and in a position become involved with its evolution. Thanks to a natural curiosity, passion and talented team members we created some projects that were noteworthy in the industry. Below are some of the early milestone projects along with some of my personal favorites from the early years.


Fuse TV, 2006  

Old school Flash in all its gratuitous glory. This was a fun viral project for FUSE TV created to help increase the coolness factor of the brand amongst cable company execs.

Even though it was live for public access, it was a pure B2B initiative. The site was launched in conjunction with a special industry event focused on the digital extension of cable TV channels. During the event, the site generated a huge buzz and became one of the most talked about things at the show, translating into increased sales. The idea was simple: “Just for the F of it” was a site filled with a plethora of random content and experiences mused off of the letter F: There was a digital Fuseball game featuring the funk and folk teams, a Fugly Fairy, a French Ferret, Furry Features… you get the picture.

Thanks to the amazing illustration talents of JUXT Art Director, Brian Miller, the site was one of the most creative projects ever done by at the company.


 Coca-Cola, 2004  

Nestea Ice was such a pleasure to work on with Coca-Cola back in 2004. The messaging for the product was “Absurdly Cold Tea,” which opened up the brief to a wealth of absurd creative and technology.
We created the first online T-shirt designing application and several viral videos involving puppets made of ice cubes. That said, I think the real innovation on this project was the overall immersive experience we created, and the scrappy approach we took as a team, to deliver something very special with the limited time and budget. 

 Special Thanks to  

The insanely talented Jorge Calleja for the amazing design and Ken Macy for the crazy VO sound effects and finally Brial Miller for dawning the mask as El Yielazo.


 The Glue Network, 2006  

Join in building a virtual bridge of hope and change around the world and help raise funds for social causes.


Sam Adams, 2003  

I still laugh at the fact that Sam Adams’ first big adoption of digital media came at the hands of a guy who doesn’t drink. Back in 2003, we helped Sam Adams create a deeply immersive and content-rich experience.
Special Thanks to  

The talented designer and good friend Paul Drohan.


Coca-cola, 2006  

Another Coca-cola brand that we worked on for a few years was Powerade. Although they did not have a big budget we enjoyed their smart and dedicated team.


Jimmy Mcgrath Photography, 2003  

Helping out a photographer friend in the craziest way possible. We took all his photos and transformed them into illustrations.
Each image was presented as an illustration by default, when the user moused over the image the photo below was revealed. This simple interaction created a magically hypnotic experience going through image after image.


 Boost Mobile, 2006  

A fun microsite built to support the Boost Mobile, And1 street basketball tour and TV show.

Special Thanks to  

Jorge Calleja for the design.

 Billabong, 2001  

Action sports brands pretty much invented branded content. Long before Youtube, heck before the internet, they were producing great video content that went viral by way of VHS cassette being passed around.
 A Green Absurdity 

In 2001 we created a website for Pickled the Movie, a snarky surf film created by Billabong. Featuring a clips from the film, bios on the surfers, a movie maker app and hilarious seagull pooping game the site spread the reach of the film via the web.


Coca-cola, 2006  

Created in the days of dial-up modems and 640×480 pixel, 256-color monitors; when Flash was so new, it was actually Future Splash with a “Flash” branded sticker on the box.

 The Biginning of it All 

LundstromARCH was one of the first sites built fully in Flash, and as a result, it quickly gained global notoriety. Macromedia (now Adobe) literally called me on the telephone (we were still getting used to email in those days) and asked how the site was created, as it was beyond anything they had imagined possible.

As a follow up to this, they invited me to be on their advisory board for several of their products. Over the next year, I helped them develop their cross-platform publishing solution, working with internal teams and speaking at conferences for them around the world.

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