Various, 1998 -2006
Echoes of Innovation: Relics from the Digital Frontier.
These artifacts may bear the marks of a bygone digital era, but their impact resonates still. They were celebrated then, and my pride in the teams that brought them to life remains undiminished. These weren't just projects; they were milestones, markers of a time when we dared to push the boundaries of digital possibility.
VINTAGE JUXT
I was fortunate to witness the dawn of the web, a front-row seat to a digital revolution. Driven by insatiable curiosity, boundless passion, and the brilliance of my teams, we forged projects that left an indelible mark on the industry. These are the early milestones, the personal favorites, testaments to a time when we were writing the rules of the digital world.
JUST FOR
THE F OF IT
Fuse TV, 2006
A Flash-fueled spectacle: pure, unadulterated digital bravado. This was FUSE TV's secret weapon, a viral sensation designed to cut through the noise and ignite the 'cool' factor among cable industry gatekeepers.
Behind the public-facing facade lay a powerful B2B strategy. This wasn't just a website; it was a conversation starter, launched to coincide with a pivotal industry event focused on the digital evolution of cable TV. It became the event's breakout star, generating palpable buzz and directly translating into increased sales.
The concept was simple, yet brilliantly executed: 'Just for the F of it.' A digital playground of F-themed absurdity, from a funk-versus-folk Fuseball game to a Fugly Fairy and a French Ferret. It was a calculated dose of delightful chaos, designed to leave a lasting impression.
Brian Miller's extraordinary illustration talents were the driving force, transforming the site into a visual masterpiece. This wasn't just a project; it was a testament to JUXT's creative audacity.
The concept was simple, yet brilliantly executed: 'Just for the F of it.' A digital playground of F-themed absurdity, from a funk-versus-folk Fuseball game to a Fugly Fairy and a French Ferret. It was a calculated dose of delightful chaos, designed to leave a lasting impression.
Brian Miller's extraordinary illustration talents were the driving force, transforming the site into a visual masterpiece. This wasn't just a project; it was a testament to JUXT's creative audacity.
NESTEA ICE
Coca-Cola, 2004
Nestea Ice was such a pleasure to work on with Coca-Cola back in 2004. The messaging for the product was “Absurdly Cold Tea,” which opened up the brief to a wealth of absurd creative and technology.
Nestea Ice was such a pleasure to work on with Coca-Cola back in 2004. The messaging for the product was “Absurdly Cold Tea,” which opened up the brief to a wealth of absurd creative and technology.
We pioneered the first online T-shirt design application and unleashed a series of viral ice-cube puppet videos, but the true triumph lay in the immersive, boundary-pushing experience we crafted.
This project was a testament to our team's scrappy ingenuity, our ability to conjure something extraordinary from limited resources and a tight deadline. We didn't just meet expectations; we shattered them.
Special Thanks to
A heartfelt salute to the visionary Jorge Calleja, whose design brilliance shaped the project's soul. To Ken Macy, the maestro of sonic mayhem, for the unforgettable VO sound effects. And to the enigmatic Brian Miller, who embodied the icy persona of El Yielazo. This project was a collaborative masterpiece, a testament to the power of shared vision and unwavering dedication.
This project was a testament to our team's scrappy ingenuity, our ability to conjure something extraordinary from limited resources and a tight deadline. We didn't just meet expectations; we shattered them.
Special Thanks to
A heartfelt salute to the visionary Jorge Calleja, whose design brilliance shaped the project's soul. To Ken Macy, the maestro of sonic mayhem, for the unforgettable VO sound effects. And to the enigmatic Brian Miller, who embodied the icy persona of El Yielazo. This project was a collaborative masterpiece, a testament to the power of shared vision and unwavering dedication.
THE BRIDGE
The Glue Network, 2006
Become a catalyst for global change. Join thegluenetwork.com and help us forge a virtual bridge of hope, uniting the world to fund vital social causes.
SAM ADAMS
Sam Adams, 2003
Sam Adams' digital debut? Courtesy of a guy who prefers water. In 2003, we built them a seriously immersive online experience.
Sam Adams' digital debut? Courtesy of a guy who prefers water. In 2003, we built them a seriously immersive online experience.
POWERADE
Coca-cola, 2006
Powerade's budget was small, but their team's smarts and dedication made them a pleasure to work with.
THE MUSE
Jimmy Mcgrath Photography, 2003
We crafted an interactive illusion, turning photographs into captivating illustrations. With a simple mouseover, the underlying photo was unveiled, creating a seamless, hypnotic dance between art forms that drew viewers into a captivating visual loop.
AND1
Boost Mobile, 2006
We fused digital innovation with street basketball swagger, creating a vibrant microsite that amplified the impact of the Boost Mobile And1 tour and TV phenomenon.
PICKLED.tv
Billabong, 2001
Action sports brands were the prophets of branded content, cultivating audiences with compelling VHS narratives long before the digital age.
Action sports brands were the prophets of branded content, cultivating audiences with compelling VHS narratives long before the digital age.
A Green Absurdity
In 2001, we bridged that legacy to the web, creating a vibrant digital ecosystem for Billabong's 'Pickled' surf film. We didn't just build a site; we created a digital extension of the film's rebellious spirit, featuring film clips, surfer bios, creative tools, and a hilariously memorable game, proving the power of online content distribution before its time.
In 2001, we bridged that legacy to the web, creating a vibrant digital ecosystem for Billabong's 'Pickled' surf film. We didn't just build a site; we created a digital extension of the film's rebellious spirit, featuring film clips, surfer bios, creative tools, and a hilariously memorable game, proving the power of online content distribution before its time.
LUNDSTROMARCH
Coca-cola, 2006
Born in the age of dial-up and 256 colors, when Flash was 'Future Splash' in disguise, this project is a snapshot of digital infancy.
The Biginning of it All
LundstromARCH wasn't just a website; it was a catalyst. Built in the wild west of Flash, it rapidly gained worldwide attention. Macromedia's personal call, a testament to its impact, was just the beginning. I was invited to join their advisory board, directly influencing the development of their cross-platform publishing solutions and becoming a global evangelist for their technology.
LundstromARCH wasn't just a website; it was a catalyst. Built in the wild west of Flash, it rapidly gained worldwide attention. Macromedia's personal call, a testament to its impact, was just the beginning. I was invited to join their advisory board, directly influencing the development of their cross-platform publishing solutions and becoming a global evangelist for their technology.